Make completed work easier to discover
A real customer can describe the service they experienced. The company does not need to invent a testimonial or prescribe a list of keywords for them to include.
For HVAC, plumbing, repair, and home services
The job is finished. Give the experience a chance to be heard.
The next homeowner cannot see the work you completed yesterday. Make it easier for genuine customers to describe their experience after the job, with a branded review process your office can actually run.
$1,000 setup plus $900 for a standard 60-day campaign. Setup, sending and the first wave are done by us. Your customer’s own words, on your own domain.
Homeowners are deciding whom to let into their home.
Someone choosing an HVAC company, plumber, or repair service may be comparing availability, service area, and the experience other customers describe. Genuine reviews can provide context beyond a service list. They do not replace licensing, insurance, accurate estimates, or doing the work well.
Put the request in the office workflow
Give one person ownership after an appropriate service milestone. Technicians should not need to stand over customers while they choose a rating.
Support research after an ad or referral
A homeowner may look up your business even after receiving a recommendation. Reviews can be part of that research, but additional calls and booked work must be measured separately.
Closing the job and asking for a review are different steps.
Invoices, parts, follow-ups, and the next appointment already compete for your team’s attention. A simple Google link may be enough for some customers; others never get around to writing. An approved invitation and a starting draft built from the facts of the customer’s own job make the task clearer. The customer rewrites or replaces it before publishing from their own account, so the review stays theirs.
When this becomes worth doing.
A useful campaign starts with a real audience and a specific operational problem. These are situations to explore, not a promise that every business needs a campaign.
Your job records are organized, but requests are inconsistent
Start with one neutral completed-service cohort and a usable export. A field-service integration is not required for the first standard campaign.
Technicians ask in different ways
Move the request into a defined office process. Keep it separate from tipping, discounts, warranties, and onsite pressure.
You are expanding a service area or branch
Confirm the correct eligible listing and scope. Do not create a fictitious location or assume that more listings are always the answer.
From the records you have to a request that makes sense.
We configure and launch the workflow. Your customer controls the review.
Agree what completed means
Choose a service milestone that gives the customer a real basis to comment. Use neutral rules, not a filter that excludes complaints or likely criticism.
Import only what the request needs
Use an approved contact and limited nonsensitive service context. Keep property access codes, alarm information, home addresses, and payment details out of draft context.
Send a recognizable invitation
Use your brand and one approved sending identity. Customers get a starting draft built from the facts of their own job, rewrite or replace it, choose their own rating, and decide whether to publish from their own account.
Review activity before scaling
Look at delivery, customer engagement, and listing changes separately. Train your operator, then decide whether another cohort or a separately scoped integration is useful.
What the customer sees
The draft is a starting point built from the facts of the customer’s own visit, not a submission. The customer rewrites it, asks for another wording, or replaces it entirely before publishing from their own account. Nothing is posted from this page, and the rating is chosen on the review site under the customer’s own account.
The review never changes the customer’s service rights.
No discount for posting, no warranty condition, no request to revise criticism in return for a repair. A private feedback path is a setting you control: you decide whether it is on and whether an unhappy customer also sees the public review link. A thank-you after posting is optional and your decision. We walk you through the trade-offs and Google’s review policy before launch.
The standard launch starts with one usable export. It does not assume a new CRM integration or a fully automatic service trigger.
A new industry offer, with a clear starting point.
No home-services campaign result was provided for this offer. We will not relabel another industry’s case as a plumbing or HVAC success story. Start with one listing, record its baseline, and judge the first campaign using your own evidence.
Your own evidence.
The first campaign should establish:
- A dated baseline for the agreed listing
- A clearly defined, eligible invitation audience
- Activity reported with an honest denominator
- A decision on whether another campaign is useful
See the journey. Keep the measurements separate.
A dashboard should help you decide what to do next. It should not turn a click into a published review or a change in the listing into a promise about revenue.
Invitations
Who entered the campaign and which sends succeeded or failed.
On-page activity
Customer-page engagement, copying, and clicks to the review platform.
Self-reported posts
What customers tell us they posted. This is not verified publication.
Listing changes
Dated public counts and ratings. For the managed campaign, this dated public count is what the final report shows. Organic activity can affect it too.
How we count every invitation
Each customer on your list has one invitation status, with the same words for email, SMS and WhatsApp. A status your staff set by hand is labelled as a staff mark.
| Not invited | No invitation has gone out yet. |
|---|---|
| Scheduled | It goes out on its own at a set time. Nothing to do. |
| Ready to send | Waiting for your staff to send it by hand from their own WhatsApp or phone. |
| Sent | The message went out, as the provider reports or your staff mark it. |
| Delivered | The phone received it, as the SMS or WhatsApp provider reports or your staff mark it when they see it delivered, such as two grey ticks in WhatsApp. Emails stay at Sent. |
| Failed | It did not go out, or it bounced, as the provider reports or your staff mark it with a reason, such as a wrong number or a number not on WhatsApp. |
| Cancelled | It is not going to be sent. |
Progress then follows each customer from opening their page to writing a draft, copying it, clicking through to Google and saying they posted, and that last step is their own word, because Google does not tell anyone who published.
Review counts, ratings, rankings and new customers are not guaranteed. Google controls publication and moderation. A rise in the public count can be observed during a campaign without proving the campaign caused it.
The standard campaign, and what it costs
The standard campaign is one brand, one Google location, the customers you already served with no cap per location, one English email campaign, and 60 days.
| Duration | 60 days from launch |
|---|---|
| Scope | One brand, one Google location |
| List | The customers you already served and may contact. No cap per location |
| Channel | Email in English |
| Destination | |
| Included | List preparation, sender and domain setup, invitation copy, first wave launched by us, monitoring, final report |
| You provide | The list, DNS and Google Business Profile access, message approval, someone to answer private feedback |
| Extra locations | $900 each in the same campaign |
| Quoted separately | Languages, WhatsApp or SMS, integrations, custom data work |
Non-standard requirements such as integrations, additional languages or custom data work are quoted separately and can raise the price substantially.
We run the campaign for you
Managed Campaign
$1,000 setup plus $900 for a standard 60-day campaign
A defined campaign at a fixed price, with no guaranteed review volume and no automatic renewal.
- One brand, one Google location, no cap on customers
- One English email campaign, run by us for 60 days
- Standard campaign email and model costs included
- A fixed price that does not depend on the number of reviews
- Final report with the public review count on launch day and on day 60, from dated screenshots
- Each extra location in the same campaign: $900
- Afterwards, if you want it: we keep inviting your new customers for $299 per location per month
- 5 or more locations: $249 per location per month after the campaign
Run it yourself
Self-Run Plan
$1,000 setup plus $179 per location per month
We set it up, launch the first wave and train your team. Your team sends the next waves from the dashboard.
- Your branding, subdomain, and one sending identity
- One usable import, no cap on customers per location
- Approved email copy and a first wave launched by us
- Activity dashboard and a 45-minute staff handoff
- Hosting, sending and drafts included for the standard scope
- Month to month, per location
Pay yearly and save 15% on monthly fees. There is no cap on customers per location. More than 5 locations and more than 3,000 customers: we plan the project with you on a call.
What you pay for
The setup is yours to keep in either option: your domain, your sending, your list prepared, and the first wave launched. It is paid once and is not credited against other fees. The campaign fee is fixed and does not depend on the number of reviews. There is no automatic renewal.
The setup includes a review audit of your Google listing: a dated report of where it stands before the first invitation. See a sample report.
What counts as a result
The final report compares the listing’s public review count on the launch date and on day 60, both counts recorded with dated screenshots. It shows what the listing gained over the period, not a claim that each review was caused by the campaign, and the price does not depend on it. Clicks, copied text and self-reported posts are reported separately and never presented as published reviews.
What the monthly plans include
After the campaign, we can keep inviting your new customers for $299 per location per month, with a monthly report, or $249 with 5 or more locations. On the Self-Run Plan, $179 per location per month covers hosting, sending and drafts for the standard scope, and your team runs the waves. Both are month to month. Source code is not included.
Prices in USD, taxes additional. Offer details are confirmed in the order.
A useful fit check
Worth saying plainly, because the wrong starting point wastes a campaign for both of us.
A good starting point
- You have completed jobs and a permitted customer-contact list.
- One office operator can own the workflow after launch.
- You want honest feedback rather than a guaranteed rating.
We should pause if
- You need automatic CRM triggers included in the standard fee.
- You want staff to pressure customers on site.
- You expect a guaranteed increase in calls or local rankings.
Good questions. Clear answers.
Start with the actual workflow and scope, not an assumed result.
Does this connect to our field-service CRM?
The standard launch uses one usable export. Live connections and automatic job-completion triggers require a separate scope and verification of the CRM’s capabilities.
Can technicians send the invitation?
A staff-assisted process may be separately configured, but the standard package is one email campaign. Avoid requesting a rating while the customer is under onsite pressure.
Can we ask again after every job?
Not automatically. Agree a sensible frequency rule, suppress opt-outs and duplicates, and avoid repeatedly soliciting the same person just because a new job exists.
Will this get us into the Google map pack?
No ranking position is guaranteed. Reviews are one part of local visibility; location, relevance, and other business signals also matter.
What is the role of AI?
It builds a starting draft from the approved facts of the customer’s own visit. It must not invent an experience or tell the customer what to think. The customer rewrites or replaces the draft before publishing, chooses a rating, and publishes from their own account. This is not automatic posting.
What if someone is unhappy?
Honest feedback includes criticism. A private feedback path is a setting you control: you decide whether it is on and whether an unhappy customer also sees the public review link. A thank-you after posting is optional and your decision. We walk you through the trade-offs and Google’s review policy before launch. We never ask for a star rating, and we do not choose recipients based on expected positive sentiment.
When can the standard launch be ready?
The proposed launch commitment is 10 business days after complete inputs and approvals. Client delays pause that clock. The order defines acceptance and the setup-payment refund if Fractalic cannot deliver the agreed launch; review results are not the acceptance condition.
How does the managed campaign end?
Invitations run through day 45. On day 60 we record the listing’s public review count with a dated screenshot and compare it with the count recorded on the launch date. The difference goes into the final report by day 67. It is not a claim that each review was caused by the campaign, and the price does not depend on it. There is no automatic renewal: you can stop, keep the invitations going on a monthly plan, or run it yourself. You can export your data until managed access ends on day 90.
Which languages can the invitation use?
English, Spanish and Arabic, and the page renders right to left in Arabic. Each standard installation covers one English email campaign; additional languages are quoted separately.
A practical next step
Check whether your list is a fit
Bring one Google listing and a rough count of completed-job customers you may contact. On a 30-minute call we say whether the standard campaign fits and record the starting count with you.
Check whether your list is a fit
Prefer email to a call? Check your Google listing and ask for a plan.
Calendar not opening? Open it in a new tab or write to we@fractalic.studio.
An initial conversation, not a commitment to buy. Please do not send customer lists or sensitive records.
Further reading: Google’s guidance on requesting honest reviews. Published Review Machine case and product context. Scope and requirements are confirmed for your business before purchase.