Review Machine use cases

Review requests in your customer's language

If half your patients or customers speak Spanish, an English-only review request gets skipped. Review Machine sends the invitation, the review page and the draft in each person's own language: English, Spanish or Arabic. You set the language once per customer, by hand or from your patient list. They read a short draft in their language, change it to match their visit, and post it on Google from their own account.

People and places in this video are generated by AI. Every Review Machine screen is real, on a demo account with invented customers. Watch it on YouTube
Transcript

0:00 English-only requests get skipped

Half your patients speak Spanish. Your review request shouldn't be in English only. Our Spanish-speaking patients just skipped the English email.

0:13 Turn on languages, set each patient's

Turn on the languages your patients use: English, Spanish or Arabic. Then set each patient's language when you add them, or bring it in from the language column of your patient list. Write the invitation once per language. Each patient gets their own.

0:37 Her email and her page, in Spanish

Lucía gets hers in Spanish. Her review page opens in Spanish too.

0:51 Her draft, her words

She gets a short draft in Spanish, based on her visit. She changes what she wants. It's her review, in her words. Then she posts it on Google herself. Patients can also switch languages at the top. Arabic reads right to left.

1:13 One month in the demo account

In this demo account, 92 patients were invited last month, in English or Spanish. 17 told us they posted. Start with a free check of your listing.

What the owner does

Five steps, each shown in the video. The stills are frames from the video.

  1. Client experience in Settings, with the languages English, Spanish and Arabic switched on.

    Turn on your languages

    In Settings, under Client experience, switch on Spanish or Arabic next to English.

  2. Add a client: Lucía Romero at Brightside Dental, with her language set to ES.

    Set each customer's language

    Pick it when you add someone, or import a language column such as preferred_language from your CRM.

  3. The Spanish invitation email being edited, with a Spanish subject line and body.

    Write the invitation per language

    Each language has its own email text, so it sounds like your business, not a translation.

  4. Lucía's review page in Spanish on a phone, Hola, Lucía, with a short draft in Spanish and the note Draft in her language. She edits it.

    They review in their language

    The page and the draft open in their language. They edit the draft and post it on Google themselves.

  5. The full funnel in the demo account: 96 messages sent, 54 opened their page, 29 went to the review site, 17 posted (self-reported) and 3 private messages.

    Track it on one screen

    Overview shows who was invited, who opened the page and who says they posted.

Check my Google listing →

Good questions. Clear answers.

How does Review Machine know which language to use?
Each customer has a Language field. You set it when you add someone, or import it from a column such as language or preferred_language, with values like es or Spanish. Customers without a language get your default. The invitation, the review page and the draft follow that setting, and the customer can still switch languages at the top of the page.
Which languages are supported?
English, Spanish and Arabic. English is always on, and you switch Spanish and Arabic on in Settings, under Client experience. Arabic pages are laid out right to left. Each language has its own invitation text that you can edit, so the wording sounds like your business rather than a machine translation. The standard campaign runs in English; Spanish and Arabic are priced on the call.
Is the Spanish draft just a translated English review?
No. The draft is written in the customer's language from the start, using the service they chose and the facts you gave about your business. It is only a starting point to help them describe their own visit. They change it or replace it completely, and they post it on Google from their own account.

More customer stories

A customer's hand holding a phone with a short review draft open for editing, in a living room in the evening. From "I'll do it later" to a posted review in a minute Most happy customers don't refuse to leave a review. They just never get to it. Watch the story (1:12) → Story cover with the words Hear it before Google does: a dentist on the phone with a patient. When a customer is unhappy, you hear it first An unhappy patient will tell someone. Make sure you hear it too. Watch the story (1:20) →

For your industry: Medical transportation and Home services. All use cases →

Further reading: Google's guidance on requesting honest reviews. Review Machine product page.

All customer stories on YouTube